The Picnic Group
A boutique holding company of regional retail brands powered by a centralized team and technology.
What We Do
We acquire companies that have products customers love and provide the necessary resources, expertise, and support for them to thrive in today's dynamic market environment. Our team are experts at building and implementing the systems to scale brands. With a commitment to operational excellence and a forward-thinking approach, Picnic Group is dedicated to execution and delivering results across our entire portfolio of brands.
What We Look For
We invest in brands with real traction and real potential.We’re not here for theory. We partner with founders who’ve built something that works and are ready to take it further.
The brands we look for typically have:
• At least 5 years in business
• A product customers already love
• A founder we believe in
• Operations where we can deliver meaningful impact
We don’t just write checks. We bring systems, experience, and a hands-on approach to help great businesses grow faster and smarter.
Our Portfolio
Ice Cream Jubilee
Named DC's Best Ice Cream 9 years in a row. Ice Cream Jubilee has 6 retail shops in the DC area with 2 more coming soon! Pints can be found in Whole Foods and local grocery chains throughout the mid-Atlantic.
Blue Marble
Born in Brooklyn, Blue Marble churns uncompromising organic, fair‑trade ingredients into ice cream that awakens the senses and nourishes the soul in a wholesome and sustainable manner.
Chee Hoo
Chee Hoo is new clean label, dairy-free dessert made from bananas and other tropical ingredients with no added sugar. It's the new way to scream for ice cream, island style.
Our Team
Alan Clifford
CEO
Successfully sold Galley to Sweetgreen in 2019; expert in operations, logistics, and sales across food and tech.
Kyle Francis
COO
Expert in growing retail and CPG to IPO/Acquisition, including brands like Sweetgreen and Honest Tea.
Nick Heyd
CPO
Builder‑operator that scales beloved consumer brands via tech systems and data‑driven operations.
Contact Us Today
Complete the form to get in touch with us. We'd love to hear from you.